Sensory lab
is a participatory public event in which visitors were invited to take part in immersive activities across two spaces, a red room and a yellow room. These were staged to challenge perceptions through sensory stimulations that included coloured lights, variations in textures, flavours and sounds. First, visitors were blindfolded and taken, one at a time, to the red room by students dressed in lab coats. Once inside the room, they removed their blindfold and were presented with a set of sensory stimuli. Then, visitors were blindfolded again and taken to the yellow room where the process was repeated with a different set of sensory stimuli.

Following the experience of the two rooms, participants were taken to a third space and provided with a creative toolkit to express their phenomenal experience of the red and yellow rooms. The toolkit included plasticine for visitors to make three-dimensional representations of their experience and articulate its emotionality. Finally, they were asked to mark their overall impression on a circular diagram adapted from James Russell’s Circumplex Model of Affect in psychology. In Russel’s model emotions are organised across four concepts - arousal, pleasure, sleepiness and misery - represented around a circle to highlight their interrelation. The event was conceived as a dynamic environment where sensory phenomena were used to stimulate imagination and explore the subjective variability of perception. 

Expressions by participants.
The event was created in collaboration with Irene Martin, exhibition designer and design tutor at London College of Communication (LCC, University of the Arts London) and third year students from the BA (Hons) Design for Branded Spaces, also at LCC. It ran over two evenings and each session lasted two hours. It was hugely successful with over eighty people taking part. 


© Valérie Mace 2022


Reference
Russell, James. (1980). A Circumplex Model of Affect. Journal of Personality and Social Psychology.